How Do Your Eyes Travel On A Web Site?

Have you ever thought about how your eyes travel on a web site?

The eye reads in a “Z” pattern when looking at print, beginning on one line reading left to right and then hopping diagonally backwards to the beginning of the next, and so on in a series of zigzags. Onscreen, it’s a different story. The main difference is that instead of ending up safely in the lower right-hand corner (where an ad is usually placed), the eye returns to the top of the screen. (from The Elements of Internet Style).

Why Blog?

The Online Princess is amazed at the sheer number of people who could be blogging but DON'T simply due to a lack of knowledge. Are you a plumber? The world needs your plumbing how-to tips! Are you a photographer? Get your photos on a blog! Are you a connoisseur of the best cupcakes in your city? Blog it! I hope to inspire at least one person to start blogging through my... Top 5 reasons to blog!:

1. Reach More People – As you build your blog, you will build readership. Utilizing this readership you will be able to reach more people at one time. It is like meeting someone face to face and telling them about your business in a story format. By doing this with a blog, you will be telling many people about your business at the same time, but it will feel as if you are talking to one person at a time.
2. Targeted – People look for very specific things when they go on the Internet. If you have what they want, then they will find you. You will in turn get a very focused and targeted group of people reading your blog. Since you have good content they will want to come back time and time again to read your blog and see what you have to say. This will only focus their attention more. You will not be spending time trying to target and convince a group of people who really are not interested. If they stay with your blog you know they will be interested.
3. Less Time –A blog post will only take maybe an hour to map out, write, edit, and post. As you do this more, your time spent will be less and less.You simply get an idea and write about it. It is an ongoing conversation with you as the leader and your audience as the listeners.
4. Anytime – Blogs are great because you can post any time you want. We recommend if you have a big chunk of time write a few posts, you can set WordPress to spread them out over time using their post date stamp function (more about that will be on the way). You don’t just have to work from 9-5, but you can do it anytime. Write a post just before bed, or when you wake up. Have you ever woke up in the middle of the night and wanted to be productive? No one else is awake so what do you do? Write a blog post.
5. Anywhere – You can be in a coffee shop, the beach, or your office!

And now, I leave you with my favorite blogging-related cartoon: